TONY FERNANDES

ASSALAMUALAIKUM

Who in this world doesn't know this prestige man who is Tony Fernandes. Tony Fernandes is the CEO of Asia's most successful low cost carrier, AirAsia, has become a global sensation with his name on the lips of travellers the world over and his stamp on the world stage of Formula One.

Fernandes mortgaged his home and used his personal savings to acquirw the company, comprising two Boeing 737-300 jet aircraft and debts of RM 40 million, for one ringgit and transformed it into an industry player. One year after his takeover, AirAsia had broken even and cleared all its debts.

Here 5 success strategies of Tony Fernandes:

Determination 

Fernandes was quoted by Borneo Past as saying nothing is impossible to achieve as long as there is determination.

 Do not fear failure 

 " I don't care about failing because I do not want to sit down in my older years and say, "How come I didn't try?"

Take care of key assets, your people 

One of Fernandes' strength is his caring for and nurturing good employees. He sees people as the "key asset" of any business and hopes to help develop their full potential, passions and dreams. His business offices have no walss and seek ideas from his staff.

Branding 

He took seven years to consciously and consistently build up the AirAsia brand name and logo as distinct and internationally known.

 Marketing 

Tony Fernandes invests in and excels in marketing. He said "If you have a great product nut no one knows about it, it's history.